MaxTall – A Marketing Review

Ah, the joy of being able to walk around taller than other people.

To look more important.

To stand out in a crowd.

To get the attention of a hooker.

Oh, wait a sec.  Maybe not so much on that last one.

As we know, people come in all shapes and sizes.  Those people shorter than normal do have a psychological disadvantage when going against taller people.  Sometimes this causes shorter people to be more vocal, more irritable than others.  Sometimes this causes the opposite and has them become more quiet and secluded.  Either way, it’s human nature to look down upon those shorter than us, whether we really mean to or not.

So what can shorter people do to get a slight boost in their height?

Apart from wearing special shoes such as high heels, a common tactic is to insert a lift under your heel to gain an inch or two or even three.  And according to the TV commercial, MaxTall is the product for you when it’s time to boost your height.

MaxTall --- company websiteMaxTall website — A very TALL website —

Let’s take a look at the TV commercial and try to see if they’re selling us a real product or if this is more of a scam.

MaxTall — TV commercial

I dislike this commercial right off the bat because of the bright red screen designed to get your attention.

Speaking of psychological messages, a bright screen like that is one that insults you, the viewer and consumer.  This is no different than having a loudmouth car salesman yell at you during a TV commercial.  One or two of them might just be really excited to sell you a car, but the rest HAVE to YELL because they’re trying to GET YOUR ATTENTION!  They believe that you’re so stupid that they have to YELL to get you to LISTEN to THEM.  ARE YOU LISTENING YET?  HOW ABOUT NOW?  AHHHHHHHHHHHHHH!

MaxTall TV commercial --- Bright screens are annoying!MaxTall TV commercial — Bright screens are annoying!

A very bright screen at the start of a TV commercial is just like having a salesman yelling during a commercial.  They believe that you’re so stupid that they have to use a flashy gimmick to get your attention versus the product itself.  What does that already tell us about the product for sale?

As far as the picture on the TV commercial, an extra two inches of what exactly? Is this company actually using both a flashy screen and quick sex reference just to get your attention?  Now how do you feel about the product if the advertising company is using these cheap tricks?  And how many more questions will I ask in this article?  Will they ever end?  What time is it?  Where am I?  Why did I get sidetracked by asking stupid questions?

Must . . . break . . . free . . .

Ah, there we go.  Back on track.  😉

MaxTall TV commercial --- So balding, unshaven and short that even the hookers won't pay attention to you.MaxTall TV commercial — So balding, unshaven and short that even the hookers won’t pay attention to you.

Man, I hate it when this happens.  You’re walking through a park and see a pretty hot hooker only to get turned down not because of the size of your, um, wallet, but rather your height.  Dammit.  One could only imagine what a couple of inches could do to impress her.  Height!  A couple of inches taller.  Not that reference in the start of the commercial.  Maybe a little bit more hair on the head too.  And a shaved face.  You know, not looking like a slob.

What could poor Mike, only five-foot-nine, do to try to impress Cindy the Hooker?  Is there any hope for him and what little hair is left on top of his head?

Alas, there is a solution!  By slipping some MaxTall heel lifts into your shoes, you can increase your height by an inch or two or three.  At least, that’s what the commercial claims.

MaxTall TV commercial --- Look taller and smile more often.MaxTall TV commercial — Look taller and smile more often.

Up next we have the obligatory height comparison examples.  At least the commercial gains some credibility by having the people appear “normal” in the before picture, and not slouching or anything.  We don’t know anything about the person’s true posture or if the company is doing a fancy camera trick to make the person look as tall as possible, but the only main difference in the before and after shots (except for the height), is that the person on the right is always smiling.

Happy is good.  Remember, folks, a happy person using the product is going to do a much better job selling it than an average or even unhappy client.  You always want the person to try to have a sincere look of happiness without overdoing the effect.

MaxTall TV commercial --- Behold the power of the DELUXE VERSION!!!MaxTall TV commercial — Behold the power of the DELUXE VERSION!!!

In this shocking display of advanced mathematics, the TV commercial claims that when using the deluxe version you can go from being 5’9″ to a whopping six feet tall!  Three inches!  AHHHHHH!!!  OMG!!!!!  How incredible!  Oh, wait a second.  If I lift my heel three inches right now, will it still fit inside the back of my shoe?  <checks with a ruler>  Nope.  Not even close.  Guess I’m going to have to go shoe shopping if I want to use MaxTall in its uber deluxe mode.

It’s funny how the tape measure (it’s way out of scale anyway) used in this commercial does absolutely nothing to convince us that this person has magically increased his height by an extra three inches.  If this was my commercial, at the very least I’d have the arrow point to the number three instead of the number one.  What does the number one have to do with the man supposedly becoming three inches taller?  Absolutely nothing.

MaxTall TV commercial --- Nearly invisible layers of height.MaxTall TV commercial — Nearly invisible layers of height.

After showing us how easily the MaxTall heel lifts fit into most shoes and that they are nearly invisible, we next see that the layers are indeed separate, so you can adjust it to your preferred height.  Notice how it says that additional layers are sold separately.  Oddly enough, on the company’s website, there is no information at all about the cost of extra layers or even the deluxe version of the product.  I wonder if these people are using recycled footage from an older version of the product where parts of it were sold separately.

MaxTall TV commercial --- Fits comfortably and stays on your heel --- a valid selling point.MaxTall TV commercial — Fits comfortably and stays on your heel — a valid selling point.

If you pay attention to this point in the commercial you may encounter a valid selling point.

Unlike those *other* heel lifts that never fit properly or stay on your heel, supposedly the MaxTall heel lifts stay in place and use “vacuum action” to help keep your heel against the product, ensuring a snug grip easier for standing and walking.  Whether its comfortable or not is a personal opinion, but I would imagine that it would mold itself to your heel almost like breaking in a new pair of shoes.

Easy to use and stays on your feet — two valid selling points so far in this commercial!

MaxTall TV commercial --- Hey, baby!  Do you like my extra three inches?MaxTall TV commercial — Hey, baby!  Do you like my extra three inches?

Getting back to the short, unshaven and balding Mike, we can see that all of a sudden Cindy the Hooker is pretending to be interested in him.  Could it be from his personality?  From his looks?  From the size of his credit limit?  Hell, no!  It’s all because of his HEIGHT!  An extra three inches to be exact.  At least, that’s what we’re meant to believe.

The commercial continues to explain that being taller means having more confidence, more attention, and more success.  That’s right.  Apparently you’ll have a more successful career not because of your winning attitude and successful leadership, but because of your height!  The tall people will lead the company onward to victory!  Forward!

Just remember, people, once you start wearing heel lifts you have to wear them every single day.  It’s hard to meet somebody one day while standing at eye level and seeing them a few days later while staring at his or her chin.  People you see on a regular basis will notice your quick change in height, and unless you’re wearing really fancy footwear, they’re going to figure out that you’re lifting.  This ain’t rocket science.  You have to maintain the same height every day to pull off the heel lift stunt, otherwise everybody will know your secret, especially if you’re a guy.  Women can change in and out of high heels and drastically change their height, but unless you’re wearing work boots or roller skates, men’s footwear is pretty flat and bland.

MaxTall TV commercial --- Get a second set for FREE!MaxTall TV commercial — Get a second set for FREE!

In the end of the commercial we’re hit with the sales pitch.  Like many products sold on TV, if we order one set of MaxTall right now (no telling if it’s the deluxe version as featured earlier in the advertisement) we’ll receive a second set for FREE!  Of course, you’re still paying postage and handling for that “free” set of MaxTall, bringing the final purchase order to $33.97 ($19.99 + $6.99 + $6.99).  The 30-day Money Back Guarantee only covers the $19.99 product cost and not $13.98 you’re paying in postage and handling fees plus whatever it takes to mail it back to the distributor.


Heel lifts have been around for ages.

People use them in a wide variety of situations from trying to look taller, more important, to parents boosting their kid’s height by and inch or two so they can ride the bigger rides in amusement parks.

When it comes to boosting one’s height, women’s footwear comes in a variety of high-heel styles.  It’s a big industry and can be quite a fashion trend.  But for men’s footwear, our styles are generally flat with the exception of outdoor boots and certain athletic styles.  For a man to lift his heels a few inches to look taller his options are more limited compared to women.  And as we saw in the commercial, most of the examples of being taller were for men.  Just take note that most styles of footwear will only allow a man to raise his heels by an inch or two before they’re lifted higher than the rim of the shoe.

I’m a little bit surprised that the commercial didn’t feature “average” people using the product and telling us how much greater is it to see the world after being lifted a few inches taller.

But the main question is:  What makes MaxTall better than the competitors and worth the $33.97 cost to have it?

Apart from it being flexible and adjustable, it’s hard to pinpoint the other selling points in the commercial.  The extra three inches in height claim seems a bit far-fetched as that’s going to put most people’s heels out of the back of the shoes and make it awkward to walk, let alone run and play sports.

Just how far will people go to make them look a few inches taller?


All of the MaxTall commercial images were screenshots of a TV commercial currently available on Youtube.  For more product information, please visit the company’s website at is not affiliated with MaxTall.