marketing

Using Car Title Loans For Christmas Shopping Money

We’re past Thanksgiving and it’s officially the Christmas shopping season once again.

For some people this means spending money that they’ve been saving throughout the year.  Others will use credit cards now and pay off their debts after the New Year.  For some people desperate enough to spend money without the aid of a savings account, decent paying job, or good enough credit for a credit card, this means using an alternate source of lending such as a car title loan.

Yes, apparently people are desperate enough to spend money for Christmas gifts that they’ll actually use a car title loan to acquire such funds.  The root problem here is the massive commercialization of the Christmas holiday, but that’s a subject for another day.

At least, that’s what the most recent TV commercial for TitleMax wants us to believe.

TitleMax TV commercial – Christmas 2012

TitleMax is a car title loan company that provides a short-term loan based on the value of your car (or truck or SUV or whatever you’re driving on the roads).  You still get to drive your vehicle while paying back the loan.  The catch is that TitleMax (or whatever car title loan company you use) holds onto your car’s title during the period of the loan.

It seems all nice and innocent in the advertising and on the company’s website.  For those people who can pay off the loan within a month or two, the process may not even be that painful.  After all, the title loan companies encourage you to pay off the loan as quickly as possible.

If you need to have cash quickly and must resort to this method, then paying back the loan (plus interest and fees) as quickly as possible is your best strategy.  Sometimes this means acquiring a second loan from an alternate source to pay back the car title loan.

It’s when you pay only the minimum amount of the loan payment each month, or even miss a payment for whatever reason, that’s when most people find themselves spiraling down a massive debt hole.  Remember, the company holds your car’s title, and them repossessing it is a very real threat. Read more…

False Advertising With Arby’s Peppermint Stick Swirl Shake

It’s that time of the year again when the restaurants and fast food establishments are rolling out their “holiday” items.

Of course, we ALL know what “holiday” everybody refers to but hardly anybody has the guts to say any more.  ‘Tis the season, I suppose.

Anyway, today my girlfriend and I stopped by an Arby’s in the greater metro Atlanta area for some lunch.  On the counter and tables the restaurant has signs advertising the new Peppermint Stick Swirl Shake.  For the most part, Arby’s milkshakes are pretty good.  I’ve had a few of them in the past and they’ve always been delicious.

The Peppermint Stick Swirl Shake sounded good so I tried one today.  I ordered a “value” sized shake being well aware of the cup’s small size.  No issues there.  The problems arise when the cup was handed to me across the counter.

What I received was a pinkish glob that looked absolutely nothing like the shake in the advertising.  The advertisements clearly show a pink milkshake with red swirls, and it’s topped with a generous amount of whipped cream and what looks to be tiny chunks of candy canes / peppermint sticks.

The main color for what I received looked correct, but without a clear container it’s impossible to see if there are any red swirls.  There was NOT any whipped cream as clearly shown in the advertising, and there were NOT any chunks of candy anywhere.  It was just this pinkish looking milkshake.  To add insult to injury, the “value size” cup wasn’t even close to being filled.  I was missing probably 15%-20% of the shake. Read more…

New Website — Chamber of Reviews

I’m proud to announce the new website, Chamber of Reviews!

Chamber of Reviews is a spin-off of all of the book, movie and “marketing” reviews that I’ve written here at RellimZone.com.  The website has a slightly darker theme, playing more into the usage of sarcasm and disgusting themes present in some of the reviews.

Anyway, I’ve already been adding new reviews to that website.  I can safely promise that a LOT more are on the way, covering everything from even more cheesy TV commercials to a wide variety of books and movies.  Who knows, perhaps even other topics will be reviewed on the website.

For those of you who are looking for more of my “marketing reviews,” check out that site.  That’s where you’ll find the new ones.

Beware — you are about to enter the chamber . . . of reviews!

www.ChamberofReviews.com

Burger Magic Patty Press — A Marketing Review

The afternoon sun is bearing down on your patio as the charcoal continues to heat, coming up to temperature.

The grill is almost ready for cooking.

Inside the house, you’re still in the kitchen preparing the food.

Tonight’s meal:  hamburgers

Cook time:  4-6 minutes

Prep time:  way . . . too . . . long

It turns out that the hamburger meat isn’t quite cooperating and the hamburger patties look like globs of Play-Doh.  Oh, if only there was a kitchen product to help make quick and easy hamburger patties.  This is just way too complicated!

According to a recent TV commercial, such a product has just entered the marketplace.  Say hello to Burger Magic!

Burger Magic website — www.TryBurgerMagic.com

Can it be?

Did somebody create a kitchen product that helps you make circular and uniform burger patties? Read more…

Justice Coin – 9/11 & SEAL Team Six Commemorative Coin — A Marketing Review

Over ten years ago our world and way of life was changed forever when radical terrorists brutally hijacked airliners and used them as weapons in suicide attacks.

Two airliners crashed into the World Trade Center Twin Towers in New York City, another hit the Pentagon in the outskirts of Washington, D.C., and a fourth crashed into a field in Pennsylvania as the passengers heroically fought the hijackers and made sure that their airliner, Flight 93, wouldn’t be used as another weapon.

Thousands of innocent people died in the initial attacks.

Hundreds of millions of people around the world have been touched in some way, shape or form.

Nine and a half years later, Osama bin Laden, the figurehead of al-Qaeda and the world’s most wanted terrorist, met his demise when the warriors of the elite and highly classified (That’s why we’re all talking about it, right?) SEAL Team Six paid his home a visit.  Using state-of-the-art helicopters and training, the commandos made a daring nighttime raid and ended his reign, killing him and capturing his body.  The Navy SEALs also acquired an untold amount of data that is still being used in the War on Terror, errr, Overseas Contingency Operation.

So how do you commemorate such an occasion?

According to one company, a special commemorative souvenir could do the trick.  A . . . JUSTICE COIN!

<gasp!>

Justice Coin website — www.JusticeCoin.com

Yes, just such an item does exist. Read more…

Gray Away Hair Root Concealer — A Marketing Review

Don’t you just hate it when a massive area of gray hair suddenly becomes visible in the parting of your hairline?

Don’t you just wish that there was an easy and cheap way to temporarily hide it, making the coloring look natural in the end?

Wouldn’t you like to give the middle finger to those pricy salons who actually charge you money to style your hair?

Can cats and dogs really read our minds?

Wouldn’t it be awesome if there was something resembling a can of spray paint that could quickly and magically turn your gray hair roots into the same color as the rest of your hair?

Did somebody say spray paint?

Wait.  What was that?  Something that looks like spray paint and changes the color of your hair’s roots?

Gray Away official website — www.GrayAway.com

Ladies and gentlemen, I present you with Gray Away.

A little while ago I saw a product advertisement that looked exactly like that last question — something looking like spray paint that colored gray roots in your hair.  Then again, that “little while ago” was also the last time I noticed the commercial on television.

Before I go any further, it’s best if you visit the official Gray Away website and see the TV commercial.  Right now the commercial is only available on the company’s website and not other sites like YouTube.

Did you see the commercial?  Great!  Let’s start discussing the website and TV commercial.  If you lied and didn’t really see the commercial, take the couple of minutes and go see it, smack yourself in the head for lying not only to me but also yourself, and then proceed with the rest of this article.

Ready? Read more…

Lint Lizard Dryer Lint Remover — A Marketing Review

The other night (I know, I know.  It’s always “The other day . . . ” or “The other night . . . “  I need to find a better way to start some of these articles.) I saw a TV commercial for something called the Lint Lizard, a vacuum hose attachment designed to help remove the lint from your clothes dryer’s vent.

As we all should know, the buildup of dryer lint is a serious problem for many people.  Yes, you should clean the lint screen after each load of clothes in the dryer, and yes, you should periodically clean the rest of the dryer vent and keep that airway as clean as possible.

After fighting the evil forces of laziness and procrastination, is there some sort of tool to better help clean the vent and remove that nasty lint?  Is there really such a miracle product, or am I better off jamming a stick into the lint and scooping it out that way?

Check out the TV commercial for Lint Lizard and see it for yourself.

Lint Lizard TV commercial (NOTE – This is a slightly older version of the current TV commercial.)

Is this just a simple hose with an attachment, or is there more to the story of the Lint Lizard?

Let’s take a closer look at the Lint Lizard’s website and TV commercial and see if we can find anything interesting.

Lint Lizard official website — www.LintLizard.com

The official website for Lint Lizard (Why do I want to keep calling it ‘Lizard Lint’?) is really simple and doesn’t go into a whole lot of detail.  In fact, there’s not even a clear picture of the product on the website.  Instead we see a bunch of text talking all about the features and benefits of using the Lint Lizard, and a few small pictures showing the product in action.  Is this how you’re supposed to construct a sales page these days? Read more…

Sticky Buddy Reusable Lint Roller — A Marketing Review

Can it be?

Back-to-back marketing reviews for reusable lint rollers?

Yes, folks, it’s true.  Your eyes are not deceiving you.  A challenger to the Schticky has officially entered the battlefield.

Literally a day after publishing the article about the Schticky, I saw a late night TV commercial (No sane person would continually stay up late and actually pay attention to TV commercials . . .) starring the English-born pitchman, Anthony Sullivan.  He began his spiel and all of a sudden I had a feeling of deja vu.  Sullivan’s product (as if you don’t already know where this is heading) was for the Sticky Buddy — a washable, reusable lint roller.

A washable, reusable lint roller?  Really?  Again?  Ummm, really?!?

Yeah.  Deal with it.  At least you’re not the one trying to make this article different enough from the previous one to make it an entertaining read.

Take note that neither the Schticky or Sticky Buddy was the first of this type of lint roller to hit the market.  These washable and still sticky lint rollers have been around for ages.  Somebody up there in The Powers That Be decided to cast the product again in a new light, most likely hoping to stir interest in it with a new generation.

Here and now, in the dawn of 2012, TWO washable, reusable lint rollers are back in the spotlight.  There is room for only one at the top.  We already heard the story of the Schticky.  Now it’s time to see the Sticky Buddy.

In the words of Al Bundy, “Let’s rock.” Read more…

Schticky Reusable Lint Roller — A Marketing Review

Look out, world!

VINCE OFFER IS BACK!

Just when you thought that the ShamWow! guy and Mr. Slap Chopper was banished from television after his infamous altercation with a prostitute in Miami back in 2009, Vince has returned with a brand new product commercial!

This time around Vince takes on lint rollers and pitches a washable and reusable lint roller known as a Schticky.  A Schticky?  Really?  Sch’Wheat!

WATCH! As Vince expertly demonstrates the product.

LISTEN! To his non-stop tirade about why you should buy the Schticky.

LAUGH! As Vince pokes fun at his own mug shot.

GASP! As Vince uses yet another double entendre, almost daring the FCC to end his commercials.

Schticky official website — www.schticky.com

Ladies and gentlemen, I give you . . . . . the Schticky!

The Schticky reusable lint roller TV commercial

Was that just awesome or what?

Let’s take a closer look at this TV commercial and see just what Vince is trying to sell us this time. Read more…

Advertising For Bounce TV — Is It Racial Segregation?

Over the past few days I’ve been seeing advertisements for the new Bounce TV “TV Our Way” channel, a free, over the airways TV network designed for and managed by black Americans.

But when seeing the advertisements and looking at the channel’s slogan, isn’t the advertising a bit like segregation and apartheid?  It lets you know who the target audience is in a very clear and direct method.

Now don’t get me wrong here.  I don’t have any problems with certain TV channels being geared towards certain races, beliefs or organizations.  What people want to do with their own time and money is up to them.  When it comes to watching TV, if I don’t like a particular show or channel, then the remote allows me to continue channel surfing.

But when a company (or TV network in this case) advertises itself as a channel by black people for black people (including the semi-arrogant slogan “TV Our Way”), isn’t that borderline racism towards the black audience?  Couldn’t they have used any other way to advertise the new TV network without getting into a person’s race?

Bounce TV official website — www.BounceTV.com

Take a look at one of the TV commercials and see for yourself.  More of them will be shown and discussed in just a moment.

Bounce TV promotional campaign

The Bounce TV advertisement is reaching for its target audience, which as mentioned before is black people in general.  Specifically, the channel is targeting black people between 25-54 years of age with its programming.  But to go out and publicly advertise the fact that it’s a black TV channel designed for black viewers, that race-related method is the subject of this discussion. Read more…